STRESS FREE CHRISTMAS
Stress Free Christmas was developed as an email and Facebook group follower acquisition campaign. It also acted as a nurturing campaign for audiences acquired from events earlier in the fall.
The campaigns goal was to help people plan ahead for holiday spending to avoid going into debt over the holidays. This 8 week campaign consisted of signing up for a weekly email with free activity downloads and weekly to-dos and a private Facebook group with weekly motivational videos and Facebook Live interviews with experts.
The creative ask: Create a campaign look to tie in a unique Holiday theme but also work within brightpeak’s existing brand guidelines.
Art Director & Designer: Ann Lindquist
Marketing Manager: Aisha Branch
Social Media Strategist: Aisha Branch
Chalkboard Illustrator: Jena Holiday
Video director: Nolan Bachman
Video talent: Andy Langenfeld & Ann Lindquist